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Qualitative research

Confiled-MENA Qualitative portfolio is very rich. We are living the culture of the respondent to have deep and meaningful insights to our clients. It is not a matter of streams of insights, but it is that matter of relating the situation to its original context.

Confiled-MENA do believe that the core of any successful Qualitative research is the experience of our professionals in addition to our discipline towards our clients.

Qualitative research is an important tool to have an eye-witness and on site observation on the respondent’s experience and reveal their perceptions and insights.

Our portfolio covers:

  • Focus group discussions
  • In-depth interviews
  • Ethnography
  • In Home Visits
  • Online Focus group
  • Telephone in-depth interviews
  • Creative sessions
  • Mystery shopping
  • Shop along
  • Desk Research